Search Engine Tips: Promote Web Site with Reciprocal Links

What's Reciprocal Links
A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. Since the inbound like is a very important factors when the search engines decide the ranking of web site both in value and search result, a lot of webmaster use reciprocal link to get some inbound links. So, won't be surprised when seeing a "partners" or "resources" page of the web site , in which there are full of links.

There is a very special type of reciprocal link called as "3-ways-linking" or "multi-ways-linking", which works as "Site A" links to "Site B", "Site B" link to "Site C" and "Site C" links to "Site A".

How to Get Receiprocal Links
To get a receiprocal links is vrey simple and below are 2 very common methods

Join the link exchange web sites, and request the reciprocal link with some other web sites. There are many very famous link exchagnes web site you can leverage, such as build-reciprocal-links.com etc. Those web sites will also give you a functional to check whether your link has really been put in the other web site.

Second ways is to add a "Link Exchange" page in their own web sites, for those who have a visit to their web site, and have interests in the content of the web site, can request a link exchange, and build up a reciprocal links. Some web sites even build up a web site directory to store the web site they have reciprocal links with.

Is Reciprocal Linking Still Effective
2 Sites reciprocal linking is no longer effective and can actually accrue penalties toward your website(s.) Google and other SE's can very easily find these pages and discount them. But, that doesn't mean all reciprocal linking is ineffective!

Google states on their "link schemes" page that "Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")" is in violation of their Webmaster guidelines. Notice the word "excessive" being used twice in there.

This means that selective link exchanges between quality sites is not against their guidelines and and it still works! But if you have many web sites, please do avoid the methods like "Site A" point to "Site B", "Site C", "Site D", and "Site B" point to "Site A", "Site C", "Site D", etc. This will be very easily captured by Google and treated as "Excessive reciprocal lnks".

What's the Most Effective Ways to Get High Quality Reciprocal Links
There are 2 ways you can use:

The first methods is to use 3-ways-linking or multi-ways-linking described in above, and it's hard to be found by Google. If you have multiple web site, this is definitely the way you should use.

The second way is contextual link exchange. The word here is a little bit new. Let's me describe a little bit here. Instead of simply putting a link to the other web site, you can put the link within the article you have written for your web site. Links that appear within content are much more "natural" looking than sidebar and footer links. What's more, Google like contextual.

Successful Factors for Reciprocal Links
So, how to make sure a successful reciprocal links compaigns when promoting a web site, below are some factors you should pay attention to:

Only exchanging the link with the relevant web site. If your sites is talking about web hosting, you have no need to exchange link with a web site talking about the game. Google will put a negative score to your site for those unrelevant links.

Content is the king of a web site, no matter how many reciprocal links you have made, if you cannot provide a good content to your read, all your effort will result in nothing.

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